Rising
Treatonomics: small luxuries displace big purchases
Gen Z increasingly favors frequent small indulgences over one-off splurges, reshaping global category curves. Prestige mini sizes, desserts, and sub-brands benefit.
Primary sources · 2
Gen Z increasingly favors frequent small indulgences over one-off splurges, reshaping global category curves. Prestige mini sizes, desserts, and sub-brands benefit.
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