Rising
TikTok Shop US GMV $23.4B forecast, 48% YoY surge
2026 US e-commerce sales projected $23.41B, 48% YoY gain. US buyers 35M to 65M doubled one year; 4.7% conversion rate double Instagram Shopping's 2.2%.
Primary sources · 2
2026 US e-commerce sales projected $23.41B, 48% YoY gain. US buyers 35M to 65M doubled one year; 4.7% conversion rate double Instagram Shopping's 2.2%.
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