EU AI Act Transparency Provisions Enter Full Enforcement on August 2
The European Commission officially began enforcing Article 50 transparency obligations of the AI Act on August 2. Chatbots must disclose that they are AI at the start of a conversation, deepfake video and audio must carry AI-generated labels, and machine-learning-based content requires machine-readable markings. Violations can result in fines of up to 1% of global annual revenue.